Both teams know whose turn it is, every day.
Alex joins the WhatsApp or Slack group with your buyer and runs the plan you built together: reminders before each date, the next turn when a step is done, a rundown every Friday and answers in seconds.
Northwind × Acme · Paceline
Alex, Ana, Paulo, Rafael and 7 others
Alex
Done: security review. Thanks, Paulo. Next up is Rafael: DPA redlines, due Thu, Nov 26.
09:02
Ana · Acme
Alex, what is left for us?
09:40
Alex
Acme has 3 open steps: DPA redlines (Rafael, Thu, Nov 26), vendor registration (Bia, Fri, Nov 27) and budget approval (Carla, Fri, Dec 4).
09:40
What Alex does
Reminds each owner before the date
Two business days before, on the day and the day after, always with the step, the owner and the date.
Passes the turn
When a step is done, Alex thanks the owner and tells the group who is next and by when.
Answers from the plan
Ask what is left, who signs or what changes if legal slips a week. Alex answers with the plan's facts, in seconds.
Updates the plan from the chat
Tell Alex the DPA is approved or that a date has to move. Alex confirms with you before changing anything.
Talk to Alex
An example deal between Northwind and Acme. Pick a question.
Scripted example. In a room, Alex answers from your own plan.
Alex
You are Ana, from Acme
I keep this plan on its dates. Ask me about any step, person or date.
Questions you can ask
How Alex talks
Short, specific and even-handed, in English or Portuguese.
Punctual
Rafael, the DPA redlines are due Thursday. Still good for that date?
Impartial
Waiting on Acme legal: DPA redlines, 2 business days.
Calm
If you need more time, reply with a new date and the reason, and I will update the plan.
Brief
Friday rundown. Done: security review. Next week: DPA redlines (Rafael, Thu) and vendor registration (Bia, Fri). Signature target Fri, Dec 11, on track.
When the buyer goes quiet
Silence is information. Alex prepares the next five business days for you, and you approve each message.
- 1Waits for your OK
Day 1
A short note to the owner, about the date in the plan.
- 2Waits for your OK
Day 2
A word with the champion to reach the person who decides.
- 3Waits for your OK
Day 3
A one-page brief for the economic buyer.
- 4Waits for your OK
Day 4
Something useful for the functional team, such as the security pack.
- 5Waits for your OK
Day 5
A clean pause, so the buyer can confirm the date or pick a better time.
What Alex never does
- Invents a date or a number.
- Shows one company's private notes to the other.
- Changes the plan without a person confirming.
- Sends a follow-up that pressures anyone without your approval.
- Sends reminders at night, on weekends or on holidays.
Ready for each deal in two minutes
WhatsApp
Alex creates the deal group and sends the invite link to everyone in the room.
Slack
Add Paceline to Slack and pick the Slack Connect channel you share with the buyer.
In the room
Anyone in the deal can ask Alex, in English or Portuguese.
WhatsApp and Slack need a one-time setup by a workspace admin.